Farmers Guardian has fun with video - and wins an award

Journalism has never been solely about hard news so it's always good to see examples of B2B titles having a bit of fun.

Farmer's Guardian's Tractor Factor is a great example of this and it deservedly won the AOP Cross-Media Project award on Thursday night.

The brand produced 'Nothing Compares to Ewe' to encourage agricultural-types to enter the Tractor Factor competition by recording their own song and video promoting UK farming.

It's a fun idea, which created loads of community involvement and engagement.