Wednesday, 11 May 2011

Using simple video

I did some work with recently, aided by RBI web guru Adam Tinworth, looking at how to get the best out of simple video .

Here's a few conclusions we came up with about video:
  • Is it visual? There's no point in shooting video if there's nothing to look at.
  • It's not TV. Don't try to be the BBC News, it won't work
  • Keep it brief. Community Care users are interested in seeing and hearing the interviewee speaking in the video at the top of this post, but not the whole video.
  • What's in the background?  'Talking head' videos aren't ideal but if you do use them, interview your subject in front of an interesting background - as long as it's not distracting.
  • Don't get hung-up on technology. You can get decent HD from fairly simple kit these days. But don't try to shoot Panorama on a flip camera
  • Chunk it up.  It's better to play a short chunk of video - or a series of chunks
  • Show it off. Don’t bury videos at the bottom of the article page.
  • What if the video goes wrong? Maybe you can just the audio track instead.
  • Get feedback. Look at your metrics to see what’s working.

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