'Must do more with LinkedIn' has been on my to-do list for while. I tend to post to LinkedIn selectively via Twitter, but there's plenty more I could be doing.
It's becoming a significant traffic source for sites including BBC News and Techcrunch, according to journalism.co.uk. Have a listen to their podcast on How journalists can best use LinkedIn.
And there's some more tips available from LinkedIn's press centre too, which overlap with a list of 10 ways reporters can use LinkedIn from the US Poynter journalism school.
Or take a look back at these thoughts from 2010 on LinkedIn for Journalists from Alexandra Samuel.